Engagement rate calculator
Calculate the engagement rate of an Instagram or TikTok account and compare it with accounts of the same size. Everything runs in your browser.
Your engagement rate
Enter your numbers to see your rate.
A rate above 40% is rare: check that you entered averages per post.
How to improve it
How is the engagement rate calculated?
The engagement rate measures the share of your followers who interact with a post. Add up the average interactions per post, then divide by the number of followers.
On Instagram, we count likes and comments. On TikTok, we add shares and saves, which are more frequent on the platform.
The rate naturally drops as follower count grows: that’s why it should be compared with accounts of the same size.
Benchmarks by follower range (Instagram · TikTok)
| Followers | Low | Average | Good | Excellent |
|---|---|---|---|---|
| Instagram · Under 10,000 | < 1 % | 1 % – 3 % | 3 % – 6 % | > 6 % |
| Instagram · 10,000 to 50,000 | < 0.8 % | 0.8 % – 2.5 % | 2.5 % – 5 % | > 5 % |
| Instagram · 50,000 to 500,000 | < 0.6 % | 0.6 % – 2 % | 2 % – 4 % | > 4 % |
| Instagram · Over 500,000 | < 0.4 % | 0.4 % – 1.5 % | 1.5 % – 3 % | > 3 % |
| TikTok · Under 10,000 | < 3 % | 3 % – 8 % | 8 % – 15 % | > 15 % |
| TikTok · 10,000 to 50,000 | < 2.5 % | 2.5 % – 6 % | 6 % – 12 % | > 12 % |
| TikTok · 50,000 to 500,000 | < 2 % | 2 % – 5 % | 5 % – 10 % | > 10 % |
| TikTok · Over 500,000 | < 1.5 % | 1.5 % – 4 % | 4 % – 8 % | > 8 % |
Indicative benchmarks based on averages observed on public accounts; they vary by niche.
FAQ
What is a good engagement rate on Instagram?
It depends on account size. The table above gives benchmarks by follower range; a small account usually has a higher rate than a big one.
Should views be counted?
No. Views are not interactions. This calculation uses likes, comments and, for TikTok, shares and saves.
How many posts should I use?
Your last 10 to 12, excluding sponsored or exceptional posts, for a representative average.
Why does my rate drop as I gain followers?
Some new followers see fewer of your posts. That’s why the rate is compared with accounts of the same size.
Is my data stored?
No. The calculation runs in your browser; nothing is sent or kept.
Can I embed this calculator on my website?
Yes, for free, with the code below, keeping the credit link visible.